You‘ve likely heard the term, but what exactly is e-commerce tracking? In short, it‘s a feature on Google Analytics that allows you to track online transactions on e-commerce websites. It provides detailed analytical data to help establish the right path to maximum ROI. E-Commerce tracking even lets you see online traffic sources to improve your conversions.
A community manager spends a lot of time saying “thank you.” Talking to a customer about a support issue? We’re thanking them for their understanding while we resolve the problem. Someone tweeted a blog post? We’re thanking them for the share. Someone shouts from the rooftops how much they love our company? We’re handling that, too.
Unless you live under a rock, you already know how important your online presence is to the success of your business. The problem isn‘t that you‘re unaware of the potential in various online marketing campaigns; it‘s likely that there are too many streams of information inundating you at once. If you‘re considering enlisting in Pay Per Click (PPC) campaigns, there are some areas of concern you want to keep in mind.
User experience is a big deal, but the problem is that most sites provide a related posts widget that shows mostly irrelevant content. And that’s about as far as they go — everything is top-level and aimed at the average user.
Competing with superstores and chain businesses has long been the bane of a small business owner’s existence. But with the rise of the “buy local” movement, these business owners are finding that customers are more and more interested in reinvesting in their community. In order to tap into this growing segment of the population, you can use these five marketing techniques to attract more local customers.
Google announced earlier this month that advertisers are now able to place native advertisements in Gmail accounts. Gmail native ads appear at the top of the Gmail Promotions tab, and when a person clicks on the ad it expands to a full email-sized canvas that allows people to interact with the ad‘s images and text.
