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Combat Rising Brand CPC Costs

Paid Advertising

7 min read

How To Combat Rising Brand CPC Costs in 4 Steps

Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of exactly such an increase, where the exact match of a client’s core brand term has been steadily on the rise since 2014.
Marta TurekMar 17, 2016
How 20th Century Fox Innovated Their Marketing Strategy

General Marketing

5 min read

Digital Marketing for Deadpool: How 20th Century Fox Innovated Their Marketing Strategy

Deadpool, AKA the “Merc with a mouth,” is the latest comic character to rise to the big screen from Marvel Comics. The character was created by writer Fabian Nicieza and artist Rob Liefeld in the early 90’s during their run on the New Mutants title. Since then, Deadpool has spawned multiple solo titles and crossovers with almost every Marvel character imaginable.
Patrick WhalenFeb 12, 2016
4 Ways To Leverage Google Analytics To Reach New Customers

Analytics

3 min read

4 Ways To Leverage Google Analytics To Reach New Customers

One of the best strategies to figure out what is or isn’t working for your business is… Performance tracking. And when it comes to your online efforts, Google Analytics is huge. But this can be used for so much more than just reporting, analyzing, and measuring results. At Loud Rumor, we use Google Analytics as leverage to get more customers.
Mike ArceFeb 03, 2016
Secrets of Amazon SEO

Ecommerce

5 min read

The Secrets of Amazon SEO

There is no denying that Amazon is a lucrative market.That said, the ever-increasing amount of competition and the opening of new markets through Fulfillment By Amazon (FBA) and Kindle Direct Publishing (KDP), it’s becoming very crowded.Before such competition existed, it was relatively easy to get your products ranked extremely well by Amazon’s A9 algorithm.
Dave ChessonJan 12, 2016
Ecommerce Analytics
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