If B2B customers are from Mars, B2C customers are from Venus. With marketers crying hoarse about customer focused design, it should be glaringly obvious that B2B and B2C websites should be designed differently. First, a few key differences between B2B and B2C businesses and their customers.
The Google Partners platform allows individuals to become certified, recognizes excelling companies and helps businesses find digital marketers. Since 2013, the platform has been slowly rolling out the Google AdWords and Analytics exams to digital marketers. The latest AdWords examination certification added was the mobile advertising certification in July.
As marketers, some of us often think that publishing lengthy blog posts or articles would work wonders for our site rankings. A more common notion is that the longer the post, the better its search ranking will be, according to serpIQ.
I have been making jewelry ever since I was little. It was always a hobby of mine and I finally decided to try and create a small business out of it. For my full-time job, I work as a paid search manager at an advertising agency so I don’t have a lot of time to develop my own full-functioning ecommerce site.
Welcome to the first edition of Semrush Cheat Sheet, a blog series where you will find secrets to obtaining the information you need quickly and efficiently. In this edition, we will focus on the Overview reports and how you can use them to your advantage. When you first get into Semrush, you will be redirected to the dashboard. This screen will always be the first thing you see when you sign in.
When it comes to advertising on Facebook, it’s important to remember one thing — a Facebook ad is nothing without its image! Sure... headlines, copy and call to actions are all important. But when so much real estate is dedicated to the image itself, the image becomes a key component of your ad’s performance.
