8 min read
What Is Engagement Rate in GA4? + How to Improve ItThe GA4 engagement rate metric measures the level of user interaction with your content and overall site.
Zack DuncanNov 04, 2024
Analytics
Analytics is vital for gaining insights from your data. Discover the fundamentals, top tools, and expert techniques to enhance your website‘s performance tracking and decision-making.
13 min read
15 Best Google Analytics AlternativesGoogle Analytics alternatives include Traffic Analytics, Clicky, and Heap. Here‘s why you may find them better.
Tan Siew AnnOct 15, 2024
7 min read
9 Best Website Traffic Analysis Tools for 2024 (Features & Pricing)These paid and free website traffic analysis tools help you learn about site performance and your users.
Asif AliAug 05, 2024
6 min read
From Data to Dialogue: Creating Client-Centric ReportsLearn how to craft compelling marketing reports that drive decisions. Customize insights, engage with storytelling, and make reports that resonate with various stakeholders
Aarti BhanushaliMay 31, 2024
7 min read
5 Hidden Google Analytics Reporting Features You Should Be Using
I will cover 5 potentially unknown features in Google Analytics, how to use them, examples, and my personal opinion on their limitations. This won’t be a completely comprehensive post but is meant to open the door for discussion or potential use cases.Katie CunninghamOct 20, 2017
5 min read
5 Simple Google Analytics Clean-Up Tips
From time to time there are little chores you need to do the keep the Google Analytics data clean and organized properly so that the numbers you analyze are as good as they can be. Nothing can ever be absolutely perfect (yes, even with data!), but embrace these tips and you’ll have a killer dataset at your disposal.Sergio AicardiAug 03, 2016
3 min read
4 Ways To Leverage Google Analytics To Reach New Customers
One of the best strategies to figure out what is or isn’t working for your business is… Performance tracking. And when it comes to your online efforts, Google Analytics is huge. But this can be used for so much more than just reporting, analyzing, and measuring results. At Loud Rumor, we use Google Analytics as leverage to get more customers.Mike ArceFeb 03, 2016
7 min read
Event Tracking in Google Universal Analytics With and Without the Help of Tag Manager
It’s time to talk about Universal Analytics in detail. Since it was released out of beta on April 2 — with a whole bunch of features available in classic Google Analytics — most GA fans have been trying to migrate to Universal Analytics and take advantage of all of its innovations. Just as with all innovations, these require some time, attention and experimentation to get used to.Vladimir PonikarovskyDec 04, 2014