The SEO, SEM, PPC and Content Marketing Blog - Semrush
Wondering how to get to the top of Google search results? In this guide, we show you how Google search works. A branded search is a search engine query that contains the name of your brand, service, or product. A product marketing strategy is a structured plan that defines how you will position and promote a product. Discover the top competitor keyword analysis tools for optimizing your PPC and SEO keyword strategies. Learn how to find and convert unlinked mentions into links to strengthen your site’s backlink profile. A brand persona is the personification of a brand’s identity designed to resonate with a specific target audience.