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Black Friday has long been a cornerstone of the global retail calendar, but its digital evolution tells a far more compelling story. This year, Semrush dives deep into the trends shaping consumer behavior, uncovering how online search patterns, retailer strategies, and s...

Study reveals key global concerns; Mental Health tops global rankings for the second year, while Unemployment remains the top issue in the US

In an era marked by changing travel behaviors and evolving consumer interests, recent data from Semrush offers an illuminating snapshot of how travelers in the US and the UK plan their getaways. The study, tracking the most popular travel-related search terms and website...

In 2024, Artificial Intelligence (AI) has emerged as a dominant force in reshaping various industries, including content marketing and SEO.

Author: Andrew Warden, Chief Marketing Officer at Semrush

Small and medium-sized businesses (SMBs) across the United Kingdom are often less celebrated or talked about, compared to larger corporations, but they drive remarkable economic growth, provide local jobs, and bring communities together. In support of SMBs in the UK, Sem...

In an age where digital escapism has become a norm, the global fascination with video games has reached unprecedented heights. The latest data on Google searches unveils a world captivated by virtual adventures, competitive challenges, and creative digital realms. From t...

With the holiday season quickly approaching, understanding consumers’ online behavior is top of mind for many brands and retailers. And as consumers gear up to find the best deals, it’s up to businesses to be strategic and competitively position their pricing while makin...

At Semrush, we’re all about helping you grow your business, and for an increasing number of customers, that includes enabling sales teams to outsell the competition. 

How effective are Instagram Reels for businesses? To find out, Semrush analyzed 820K Instagram posts from public business accounts between January 1, 2022 and August 4, 2023.