What Is Web Analytics? What It Means & How You Can Benefit
Web analytics involves collecting and analyzing site data that drives decisions to improve performance.Dec 21, 2023
Zack Duncan
President AT Root and Branch
Zack is interested in using measurement and analytics to help guide decision making. He has over 15 years of marketing experience spanning client side, agency side, and education. Today, he is president of Root and Branch and gets to write about digital analytics for Semrush.
Expertise
- digital analytics
- content strategy
- on-page seo
- search engine marketing
- marketing planning
Education
- BS in Marketing
Author
Google Analytics 4 Events Guide: Event Tracking Explained
Learn all about Google Analytics 4 events, including types, setup, and benefits for more effective tracking.Oct 31, 2023
Google Analytics for Beginners: Getting Started with GA4
Google Analytics is a free website analytics tool for measuring, analyzing, and improving site performance.Aug 11, 2023