Search Terms: Definition & How to Use Them (with Examples)
Search terms are the exact words or phrases users enter into search engines to find what they want online.Jul 26, 2024
Simon Fogg
Freelance Senior Content Strategist AT Semrush
Simon is a journalist turned SEO with over 8 years of experience writing, editing, and outlining digital content. He has worked at content marketing agencies and in-house at SaaS companies.
Expertise
- content strategy
- content writing
- content editing
- on-page seo
Education
- MA in Modern and Contemporary Literature, Culture and Thought
Author
How to Write a Value Proposition (+ Examples)
A value proposition is a statement that explains the unique benefits of your product or service to customers.Jun 25, 2024
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To submit your sitemap to Google, add its URL to Google Search Console‘s “Sitemaps“ report.Nov 21, 2024
What Is Split Testing? Definition + How to Do It
Split testing is comparing two versions of the same content to see which performs best. Find out how to do it.Nov 21, 2024
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Search intent is the goal behind a user‘s query. Creating content that meets it is vital to ranking on Google.Nov 21, 2024
What Is SaaS Marketing? 7 Steps to Get Started
SaaS marketing is everything a cloud-based software company does to attract audiences and convert them.Nov 19, 2024