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Joshua Bains

Joshua Bains is a Content Marketing Specialist at Eclipse Web Media in Atlanta, Ga. With an MA in Journalism from the University of Hong Kong, he produced video news features for the English desk at InfoliveTV in Jerusalem, and writes for Ami Magazine. He speaks about better content writing and video on the Small Business Samaritans show with Phillip Saxton, part of the Wall Street Business Network.​ His last article for SEMrush was “The FCB Grid: What It Is and How It Works."

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The FCB Grid

The FCB Grid: What It Is and How It Works

If you’ve only used keywords to understand how to market your product, you’re not tapping its potential. Lists of keywords tell us what people want. They don’t tell us why. Boredom, fatigue, illness and hunger ... people buy for a reason. Maybe you think of these ideas willy nilly as you type, but how can you engineer them without fail? With the FCB Grid.

General Marketing

Feb 26, 2015