Simple Search Marketing

Challenge

Evenflo is a well-known brand of strollers, car seats and baby gear. It has relied for many years on its own brand to drive sales, but resellers and competitors are taking away a larger piece of Evenflo’s market share every year with non-brand SEO/PPC tactics. Issue: Poor Rankings on Non-Brand Search Queries; most Organic Traffic coming from branded terms; Soft Organic Revenue.

Solution

Working with key stakeholders at Evenflo to elevate the importance of SEO and train internal teams on how to be more forward thinking with SEO and using keyword intel in naming products, creating content, and organizing the website. Deep competitive dive to identify best target keywords for SEO and to reverse engineer how other sites are attaining visibility on high volume terms (structurally, via content, links, etc); Integrating recs in navigation, url naming, tagging, content optimizations

Result

Significant increase in organic traffic since our engagement began and implementations were made beginning in January 2021. Some great improvements in organic revenue AND non-brand keyword rankings + a 25% lift in organic purchases Y/Y.

Challenge

In early spring 2020, we partnered with this outdoor brand to develop and launch a multi-tiered website conversion strategy. We first worked with the team to gain a solid understanding of the company, its challenges and goals.

Solution

We focused all efforts on a lower funnel paid search & social strategy. We began by launching Google Shopping campaigns – a proven method of driving ecommerce conversions. At the same time, we launched product-based Facebook/Instagram ads focused on driving transactions.

Result

The outdoor brand experienced a 165% increase in website sessions (Y/Y) in the first month of our Search & Social program being in place. They experienced a 402% increase in the number of eCommerce transactions, and a 5-to-1 return on their investment in paid social advertising.