Flight

Challenge

Ice Castles is an award-winning frozen attraction located in four cities across North America. The experience is built using hundreds of thousands of icicles hand-placed by professional ice artists. The castles include breathtaking LED-lit sculptures, frozen thrones, ice-carved tunnels, slides, fountains and much more.The organization approached Flight to drive ticket sales in key markets.

Solution

The strategy involved leveraging programmatic media, paid social, search engine marketing and a redesigned website to attract and convert visitors. The marketing efforts were focused on reaching a broad audience and driving high engagement rates.

Result

The campaign generated 1.4 million web sessions in 60 days, sold 419,722 tickets, and achieved a 42% click-through rate. The Colorado event sold out within four weeks, with a 250% increase in ticket sales over that period.

Challenge

Valir PACE (Program of All-Inclusive Care for the Elderly) is a comprehensive model of care that encompasses a wide range of senior services, including primary and specialty medical care; lab tests and diagnostic procedures, etc. for adults 55+. The challenge was to increase website traffic and encourage visitors to take action, either by calling directly or filling out online forms.

Solution

o maximize their marketing impact, we blended brand awareness tactics with bottom-funnel strategies. We started with radio advertising to reach a broad audience and build brand recognition. Then, we leveraged digital platforms like Meta (Facebook and Instagram) to amplify visibility through targeted ads that engage specific audience segments, driving interest and traffic. We then incorporated direct mail for personalized outreach and used Google Search ads to capture high-intent users.

Result

The campaign generated impressive results across multiple channels. The landing page attracted 2,342 visits, while the campaign as a whole achieved 900,000 total impressions. This exposure led to 611 phone calls and 24,800 direct mailers sent to homes. From these efforts, 101 qualified leads were captured through web form fills across all tactics. Specifically, Google Ads generated 47 qualified calls, direct mail contributed 90 qualified calls.