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Building a Customer Persona

Customer personas are fictional profiles that represent your target market, based on in-depth research. Used by marketers and designers, these personas help visualize the audience and include various elements like images and statistics to make them realistic. This free course will show you how to build the dynamic Customer Persona, allowing for a rich blend of text, visuals, and more to effectively capture customer insights.

Who is this сourse for?

Marketers of all levels, with a keen focus on the foundation of personas, all the way to more advanced areas of persona development such as customer insights and buyer psychology.

What you’ll learn

This crash course on Personas will walk through what are personas, how to develop personas, and how to get the information you need to develop a well-rounded and insighful persona.

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Fab Giovanetti

Fab Giovanetti

Fab Giovanetti is an award-winning author, entrepreneur and marketer of 15 years. She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun. Featured in The Next Web, Business Insider, Forbes among others, recognised among the top 100 Marketers in 2023 by Growth Daily and one of the Top 100 Marketing Influencers Index 2023.

Course Structure

1

About this Course

Meet your instructor, Fab! She'll be walking you through what to expect from this course, from running efefective marketing research, organizing your results, and building that all-important customer persona.
1 video
3 minutes
2

WALKTHROUGH: Semrush Persona Builder

Get to know the Semrush Persona tool – a free app that will be your guide throughout this course!
1 video
1 minute
3

Understanding Customer Personas

Learn why the details are so important when developing customer personas. and why demographics just won't cut it alone. Get ready to go deep to really understand your customer!
1 video
4 minutes
4

Activity: Choose the Company You Would Like to Build a Persona for

In this activity, you'll pick a brand or company to focus on for the rest of the course. By the end of the activities, you'll have a complete customer persona for your choice!
1 video
1 minute
5

Understanding Market Research

Not all market research is created equal. Learn what goes into great market research, how to collect it, and tips and tricks to gather the best data.
1 video
7 minutes
6

WALKTHROUGH: Using Semrush for Customer Research

You know your brand is great, but what if you want to check up on your competitors? This walkthrough of Semrush's Customer Research tool will keep you one step ahead of the competition.
1 video
5 minutes
7

Building a Customer Survey

Not sure where to start with your market research? Get the inspiration flowing with our free customer survey template!
1 video
1 minute
8

Activity: Build Your own Survey

In this activity, you'll create your own customer survey using everything you've learned so far. Don't forget your free survey template!
1 video
1 minute
9

Applying Buyer Psychology to Customer Personas

To truly understand and build your persona, you need to know how they tick. In this lesson, you'll explore the wants, needs, fears and objections necessary to enrich your persona.
1 video
8 minutes
10

Activity: Conduct an Interview

It's time to go face-to-face with your target audience. You'll learn how to conduct an interview or focus group with tips and tricks to get the most out of your experience.
1 video
2 minutes
11

Analyze Customer Data

You've done the research, now you need to analyze all that data! Organize this data, look for patterns and trends, and use our handy template to help you make sense of it all and summarize those insights.
1 video
2 minutes
12

Activity: Building your Customer Persona

It's time for the main event – building your customer persona! Using everything you've learned so far, you'll create a detailed representation of your target market, complete with demographics, buyer psychology, and who knows – you might even want to name your persona!
1 video
3 minutes
13

How to Use Personas to Elevate Your Marketing

In this final lesson, you'll learn how to use your customer persona data to create effective strategies that will revolutionize your marketing game. Tip: it's all about marketing to the heart!
1 video
4 minutes
14

Congratulations!

You've made it! Congratulations from all of us at Semrush Academy. There's only one thing standing between you and your certificate – the exam! Good luck, and don't forget to tag us and Fab on LinkedIn when you're done!
1 video
1 minute
15

[BONUS] Fab’s Top 10: An Exclusive Interview

In this bonus video, Fab chats about how to keep your customer personas up to date, what role social media and AI play in creating personas, and what her superpower is.
1 video
9 minutes
Enroll for free
Take this course and master the art of creating insightful customer personas.
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